Hello Respected Researchers and HR managers, In this section we will discuss about “Contemporary Theories of Motivation-Alderfer’s ERG Theory“. It is very much important for a Researcher as well as HR Concern person/ manager to know the Alderfer’s ERG Theory. If researcher or HR Manager could follow the Points accordingly,it would easier to reach the goal. Let’s have a look…
⊕ Alderfer’s ERG Theory:
Clayton Alderfer offered a ‘collapsed’ version of Maslow’s hierarchy, and argued that more than one need may be activated at the same time. In addition, his theory suggests that higher needs become more important as they are satisfied, rather that less important. ERG Theory suggests that needs are broken down into three classes:
- Existence needs are satisfied by material conditions, and make up the first two levels in Maslow’s hierarchy. They include needs such as food, shelter, safe working conditions.
- Relatedness needs are dependent on social interaction, through communication and exchange of ideas with other members within the organisation. They are similar to Maslow’s belongingness and self-esteem needs that include feedback from others.
- Growth needs are intrinsic, and are focused on personal development, much like Maslow’s self-actualisation needs and the esteem needs that are achievement related.
Alderfer’s theory argues that should one not feel a higher order need fulfilled, then he or she will have an increased desire to satisfy a lower-level need.
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