Importance of Global Marketing

Hello Researchers, In this section we will discuss about “Importance of Global Marketing” , it is very much important topic for Researchers.  

Global marketing occurs when marketing managers use a global plan to effectively market their goods and services on an international basis.

▪ Seeking market opportunities beyond their own borders.

▪ Some companies do not respond to the challenges and opportunities of globalization will be absorbed by more dynamic enterprise; others will simply disappear.

Global marketing is, then, very important to internationalize a business, and preparing a good strategy for it has obviously some advantages:

  • reduction of cost inefficiencies and of duplication of efforts between national and regional subsidiaries;
  • opportunities to the transfer products, brands and ideas to other subsidiaries;
  • appearance of global clients;
  • improvement of the ties between national infrastructures, leading to the development of a global marketing infrastructure.


There may be some more documents on Importance of Global Marketing, this article is written by taking the help from Internet and other resources like Books, journals etc.


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