Three Principles of Marketing

Hello Researchers, In this section we will discuss about “Three Principles of Marketing” , it is very much important topic for Researchers.  

The Three Principles are:

▪ Customer value and the value equation:

Value = Benefits/Price (Money, Time, Effort, Etc.)

Competitive or Differential Advantage:

A competitive advantage is a total offer, that is more attractive to customers.

▪  Focus:

Focus is required to succeed in the task of creating customer value at a competitive advantage.

A clear focus on customer needs and wants and on the competitive offer is required to mobilize the effort needed to maintain differential advantage.


There may be some more documents on Three Principles of Marketing, this article is written by taking the help from Internet and other resources like Books, journals etc.


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